2021
“Beyond a shadow of a doubt” – that’s the slogan for Galeco’s latest campaign featuring brand ambassador Wilfredo León.
With Galeco products, there isn’t a shadow of a doubt that they will be durable and solid, and that they will meet our clients’ expectations.
Also, there isn’t a shadow of a doubt that a smile is something we all need every day of the year, not only when it’s raining but in any weather.
And there isn’t a shadow of a doubt that Wilfredo León is a volleyball champion who will do everything he can to help the Polish national team win gold at the Olympics.
At the same time, we hope that 2021 will see the return of organised sporting events once more, with fans able to cheer on our sportsmen and sportswomen together with Galeco.
2020
At the end of December 2019, Galeco entered into co-operation with volleyball player Wilfredo Leon, who will be an Ambassador of the Galeco Brand until 2022.
When thinking about the Ambassador of the Galeco Brand, it was important for us that the person’s personality, attitude and values should be consistent and coherent with the values of the Galeco brand and company. We wanted our future representative to be:
- smiling and favourably disposed towards the world
- ambitious and pushing for personal development
- professional in what they do and whatever they are engaged in
- honest and guided by fair play.
There could be only one choice. As a Polish volleyball player of Cuban descent, Wilfredo León has proved, through his attitude, hard work and determination, that it is possible to overcome adversities with a smile and to succeed. We greatly admire this determination, stubbornness and talent, as well as León’s professional sporting attitude and drive to play in the Polish National Volleyball Team.
Another important criterion was the fact that Wilfredo León attaches the utmost importance to his family and to maintaining close relations with those who are dearest to him.
As a company with family roots, Galeco particularly appreciates family values, a partner approach to customers and employees, and actions that reflect business ethics. Therefore, the Ambassador that we have chosen can fully identify with the values that are important to the Galeco brand.
